Reliance Jio Case study

India is one of the biggest mobile markets in the world, After China India is the second largest market for mobile service provider.

Reliance Jio details -

-Founded in 2010.

-Founded by Mr. Mukesh Ambani.

-Headquarter - Navi Mumbai, Maharastra.

-Subsidiaries - LYF.

-Members -280.117million.

-Key people -

                         Sanjay Mashruwala.

                                 (M.D)

                         Jyotindra Thacker.

                                 (Head of I.T.)

                        Akash Ambani.

                                 Chief of Strategy).

-Product - Mobile telephone wireless broadband.

Reliance Jio - Reliance Jio Infocomm. Limited                              is the subsidiary company of        Reliance Industry which provides 4G network services. Jio is the only LTE (voice over LTE) provider in the country.

In India, their are so many telecom company which only focused on Voice over. But Mukesh Ambani (Chairman of Reliance Jio) knows that the data services is the future of telecom. Industry. So jio done his main focus on data services. 

Jio not enters in 2G or 3G bussiness, they only focused on future technology, their technology is capable for it.

Mukesh Ambani never give importance to short term profit and give all of his attention to the increase of Jio costumers , Jio helps the internet penetration in India.

       

Mukesh Ambani has uses different or we can say that extraordinary strategies in the mobile market.  At started, Jio gives free network services to attracts the people or increase the volume.

Ambani never focussed on volume not on price.

Mukesh Ambani invested 2.5 lakh crore.

Jio infrastructure is made with fibre optics.

Fibre optics is the most expensive and long lasting with high speed data service.

To promote their data services Ambani launched their LYF phones.

At started, Jio play the monopoly games, it gives 8 Sims on single Aadhar Card.

Because of Jio, other telecomm. companies have to reduce their charges. And many telecomm. companies get losses, some have low profit, and some went out of bussiness,like AIRCEL,Telenor,Reliance Communication have to take exit from the bussiness, whereas Idea and Vodafone has to merge.

Company has started broadband service in Sept 2016.

People exit old markets and enters in new markets.

Planning Strategy -
    
 Mukesh Ambani and his team thinks off and make dream of the project since long ago.

It is the dream project of Mukesh Ambani, it is planned since long.

Jio made peoples, addicted to mobile data.


The Popularity and Gifted -

By company gets the profit as well as people or their customers also gets profit by their plans.

5 or 6 years ago, the work had been started for the project.

Compliment by the Top CEO -
Jio made a digital resolution in all over the India.  - By Reed Hastings
                    ( Netflix C.E.O )

Mr. Mukesh Ambani sir has done his best and do work  24×7 to make pride his company and India in all over the world.
We all have to think like Mr. Mukesh Ambani and make pride our nation by our work.


                          Thank You.

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